What We Do
Redefining the ‘Madness’ in Marketing - Our boutique approach turns every paid media dollar into tangible growth. While others chase every aspect of digital marketing, we’ve mastered the art of technical optimization and in-depth reporting in paid media. Our mission? To work closely with our clients, becoming an extension of their in-house teams. We delve deep to understand your business, optimizing campaigns not just towards Mad Leads but mad SQLs, Opportunities, ROAS and beyond!
Paid Media Management
Comprehensive Paid Media research, planning, execution and management across channels such as Google Ads, YouTube, Bing Ads, LinkedIn Ads, Facebook & Instagram Ads, and more.
Reporting & Attribution
Every client receives customized Looker Studio reports tailored towards their business goals. We implement tracking and attribution solutions with the ad platforms, Google Tag Manager, Google Analytics, and other tools.
Creative & Landing Pages
We build ad creative and landing pages to optimize paid media performance. We optimize conversion rates on the landing pages and run regular tests while designing the best creatives for your channels.
Our Success Stories
What Clients Are Saying
After working with a number of large agencies, we made the switch to Mad Leads and have been able to scale up our paid media campaigns significantly while improving efficiency. Their deep knowledge of B2B tech has made it a lot easier to work with them and increased our leads, opportunities, and sales for our business. They are an excellent partner and I highly recommend them!
Mad Leads has been one of the biggest assets to our growth strategy. We sought a partner that could help us scale while staying cost effective, and they have surpassed our expectations at every step. The team’s deep understanding of our business model and their expertise in Paid Media have not only helped us promote our platform but position it as an easy to use solution for contractor crew management.
Nic De Bonis
Mad Leads has been a great partner in running of our paid search, social and display programs. They go out of their way when we have new campaigns we'd like to launch, and I can trust my programs in their hands. They even created a custom reporting dashboard so I can regularly check the results without having to dive into each platform.
B2B paid strategy can be a difficult task that needs constant attention and optimization. Mad Leads makes it easy for me to focus on other areas of demand generation while they run our paid programs smoothly.
When it comes to PPC, Nick is our go-to guy. We previously managed all PPC campaigns in-house, however, Mad Leads' expertise has proved invaluable at providing that little extra detail to bring in new clients & keep our CPC sensible.